As online retail continues to challenge the economic model for brick and mortar stores, can technology also come to the rescue? For a growing number of tech pioneers and traditional retailers, the data provided by new tech is also increasingly being touted as a way to reinvigorate the physical retail sector. Our sister publication, Canadian Interiors, recently took a look at the floor sensor and app technology that’s pioneering an evolving approach to traditional retail:
The next phase in data collection is right under your feet. Online clicks give retailers valuable insight into consumer behaviour, but what can they learn from footsteps? It’s a question Milwaukee-based startup Scanalytics is helping businesses explore with floor sensors that track people’s movements.
The sensors can also be used in office buildings to reduce energy costs and in nursing homes to determine when someone falls. But retailers make up the majority of Scanalytics’ customers, highlighting one of several efforts brick-and-mortar stores are undertaking to better understand consumer habits and catch up with e-commerce giant Amazon.
Physical stores have been at a disadvantage because they “don’t have that granular level of understanding as to where users are entering, what they’re doing, what shelves are not doing well, which aisles are not being visited,” said Brian Sathianathan, co-founder of Iterate.ai Studio, a small Denver-based company that helps businesses find and test technologies from startups worldwide.
You can find the rest of the story via our sister publication, Canadian Interiors, linked here.