The International Parking Institute (IPI) announced a major new initiative for advancing the parking profession. The program, Parking Matters, has been in development since last summer and soft-launched late in 2009 and while the program is already in motion, the official kick-off will take place at the 2010 IPI Conference & Expo in Las Vegas, May 10-13.
The Parking Matters program will harness the power of public relations to educate and increase awareness about the value of parking professionals among target audiences such as building owners and operators, architects, university and college decision-makers, city planners, law enforcement officials, transportation thought leaders, and more. Some elements of the program also will reach out to consumers – and other elements are intended to help those in the industry take greater pride in parking as a vital, desirable profession and to attract good candidates to the field of parking.
“This program is focused on generating awareness about the value of parking professionals and expanding business opportunities for all IPI members,” explains Shawn Conrad, CAE and executive director of IPI. “While individual companies, consultants and parking authorities tackle their unique challenges, the purpose of this program is to expand the entire market by advancing the parking profession and working collectively to further common goals. This is a long-term effort and one through which we expect to achieve great success.”