Named after the Latin and Italian meaning of form, shape and appearance, and inspired by the towers’ dancing movement, the Forma building marks a bold project in Toronto.
Developers Great Gulf Group, Dream (consisting of Dream Unlimited Corp. and Dream Impact Trust), and Westdale Properties unveiled this newest mixed-use, two-tower development designed by Frank Gehry. The project will be the first Gehry-designed new building in Canada and marks Frank Gehry’s homecoming to the city.
Forma, a mixed-use development, located at downtown Toronto’s 266-284 King Street West, will feature two residential towers – one will be 73 storeys and the other will be 84 storeys with a total of 2034 condominiums – commercial and retail spaces and a new space for OCAD University.
“As we continued to meet with Frank, his team and our partners, we couldn’t help but be drawn to the name, Forma,” says Amanda Wilson Watkins, Senior Vice-President, Sales & Marketing of Great Gulf Group. “The ‘form’ – in true Gehry fashion – reflects, both literally and figuratively, the City of Toronto, and pays homage to where Mr. Gehry grew up.”
Gehry’s unique art forms are the hallmark of his international recognition, and the design of Forma’s towers creates a sense of movement that will transcend the building. Forma’s iridescent façade and twisting shape will reflect the colours of the sun and the form of the surrounding buildings to change Toronto’s skyline.
“Forma will be an exceptional addition to the city’s downtown Entertainment and Financial District,” said Krystal Koo, Head of Marketing & Sales of Dream Unlimited Corp. “By collaborating with a full team of local and internationally recognized design talent, Forma brings inspiration from around the world and will become a new landmark for the city’s skyline, elevating Toronto on the global stage.”
“Working with a global team to see the Forma brand come to life has been inspiring,” said Mitchell Cohen, Chief Operating Officer of Westdale Properties. “We are confident that Forma will put Toronto on the map as a world-class architectural destination and look forward to the next phase of this development as we reveal more details and launch sales later this year.”