The City of Owen Sound has launched a marketing campaign in which it has ‘officially claimed the title as the Work from Home Capital of Canada© ‘.
According to a press release from the city, known as the “Scenic City”, Owen Sound has beautiful historic homes, located in a movie-like setting of the Sydenham River Valley, on the Niagara Escarpment, and along the shore of Georgian Bay, all within a two-hour drive to the Greater Toronto Area.
The city states that approximately 40% of Canadians are in positions that lend themselves to working remotely. The Work from Home Capital of Canada© initiative capitalizes on Owen Sound’s relaxed lifestyle, recreational opportunities, access to healthcare, rich culture, and prime geographic location. Owen Sound has the necessary 5G internet and cellular coverage needed to work from home.
The new campaign leverages social media channels to drive interest to website www.workfromhomecapitalofcanada.ca. The digital campaign showcases local residents, including the Mayor, going about their daily routines with business attire on top and comfy pajamas on the bottom. This cheeky approach drives home the point that Owen Sound’s relaxed lifestyle is the perfect match for people looking to make a change.
The City of Owen Sound release states, “As the desire for a better work-life balance grows in society, we strongly urge people to consider Owen Sound” and that Owen Sound has an extensive trails network, and miles of shoreline making it a premier destination for four-season outdoor activity.
“Owen Sound is home to exceptional outdoor amenities and boundless recreational opportunities. As people in large urban centres continue to re-evaluate their cramped lifestyle and long commutes, I encourage them to consider Owen Sound, the Working from Home Capital of Canada”, said City of Owen Sound Mayor Ian Boddy.