Ep. 105 – Revolution Not Evolution w/ Matthew Rosenberg

Architect Matthew Rosenberg grew up in Saskatoon in an environment that did not predestine him to become the daring creative force he is today. A quiet suburban life and (admittedly overly) caring family was more likely to be conducive to a humdrum suburban life. Attending the March Of The Living in Israel and Poland in his teens awakened in him a desire to aspire to bigger and better things. Fast forward 20 years or so and the quiet teen is now an articulate and vocal advocate of nothing short of a revolution in architectural practice. His integrated approach to practicing architecture, from pre-development to post-occupancy operations, from designing for a persona to designing the experience of end users, takes the master builder model one step further, by taking ownership of a building through its entire life-cycle.