Reich+Petch unveils the Pan Am Path
Working closely with the City of Toronto, Reich+Petch Design International has designed a comprehensive branding strategy and identity for the Pan Am Path, Toronto’s new multi-use pathway system that connects roughly 80 kilometres of trails from Etobicoke to Scarborough.
The Path will serve as legacy piece for the residents of Toronto and has been incorporated into signage, road markings, bike racks, bike lanes, brochures and t-shirts.
The design of the Pan Am Path branding drew inspiration from elements of the city of Toronto. The typography, colours, and organic forms were re-interpreted into the path’s elegant, yet playful, identity.
Most important to the design, the letter ‘P’ was vertically repeated (for ‘Pan Am’ and ‘Path’) to form a symbol representing the theme of connections between the various existing trails and the diverse neighbourhoods along the Path. The letter ‘P’ was stretched to form a decorative pattern representing the Path, which became a design element used on both signage and printed materials. The visual mark was also adapted for sculpture bike racks, and marks the bike lanes, refreshing the user experience of the trails.
“As a Toronto-based design firm, we welcome opportunities to give back to the city we love with our creativity. The Pan Am Path project is a perfect opportunity to do that, especially as it reaches out to both residents and visitors of our beautiful city”, says Edmund Li, Lead Designer and Associate at Reich+Petch. “It was also a truly collaborative process working with the City’s project team. It’s so rewarding when the client is as passionate about the project as we are, and the final product shows.”