The Government of Ontario has launched a marketing campaign to attract more people to the skilled trades under the slogan “Find a Career You Wouldn’t Trade”.
According to the Government, the province is facing a serious labour shortage, which has the potential to get progressively worse as many jobs go unfilled in the skilled trades.
“We need to do a better job at enticing young people and their parents to the skilled trades,” said Monte McNaughton, Minister McNaughton. “For too long, we haven’t viewed these challenging positions as a viable first option. That needs to change and our Open for Business, Open for Jobs strategy, including our new advertising campaign, will go a long way towards making the skilled trades more attractive.”
The advertising campaign reflects real skilled tradespeople in their work environments and features up-close footage of three skilled trades people with in-demand careers and high income potential.
The government is also investing approximately $75 million in three programs to expose high school students to the trades: $12.7 million in the Ontario Youth Apprenticeship Program, $42 million in the Specialist High Skills major program and $20.8 million in a pre-apprenticeship program.
Over the first nine months of 2019, Ontario employers had, on average, 204,000 job openings across all occupations and industries. Of these, 13,000 were in the construction sector, according to the Government of Ontario’s release.
“The reality is that the skilled trades offer exciting and challenging careers that often require solid math and problem solving skills, and expose people to the latest technologies such as 3D printing and robotics”, said Minister McNaughton. “When it comes to opportunity, to earning potential, to having a chance to start your own business, the skilled trades come out on top.”