Toyota Mobility Foundation (TMF) and the Malaysia Digital Economy Corporation (MDEC) have launched the City Architecture for Tomorrow Challenge (CATCH) to raise efficiency in urban planning.
CATCH will seek to address mobility challenges in Kuala Lumpur with a global call for solutions during a period of 8 months. Participants will have the opportunity to conceptualize and develop solutions that are dynamic, intelligent and data-driven to design future city infrastructures.
“TMF was set up to address mobility issues around the world, using a unique approach driven by sustainability, innovation and partnership. CATCH was designed in partnership with the Malaysian government, to encourage data-driven but human-centered interventions to improve city planning and the mobility ecosystem,” said Shin Aoyama, President of Secretariat, Toyota Mobility Foundation.
TMF will be supplying grants up to $1.5 million (US) at every stage of the challenge to support teams towards the development and trial-testing of the solutions in Kuala Lumpur. Participants will also have access to expert mentors and an incubation program.
“Through CATCH, the global pool of talented start-ups, academics and the world’s brightest minds can develop their next-gen urban digitalisation ideas and accelerate Kuala Lumpur’s evolution into a city of the future. The program is in-line with MDEC’s efforts to drive forward the country’s digital economy, catalyze next-gen innovation through Malaysia’s Global Testbed Initiative and reinforce the country’s position as the Heart of Digital ASEAN,” said Surina Shukri, CEO, Malaysia Digital Economy Corporation.
CATCH will provide participants with data to develop solutions that will be selected in accordance with the Personal Data Protection Act.
The data partners are made up of both public and private sectors that have different data points of a commuter’s journey such as Kuala Lumpur City Hall, Royal Malaysia Police, Land Public Transport Agency, Grab, MapIT MSC, Mass Rapid Transit Corporation and Prasarana Malaysia.
“We take pride in overcoming ‘impossible’ challenges to make ‘Mobility for All’ a reality. TMF provides the platform to create a better, more mobile society and we fully support this digital and data-driven approach,” said Ravindran K., President, UMW Toyota Motor.