WPP to anchor Menkes’ Waterfront Innovation Centre in Toronto

Menkes Developments Ltd. (Menkes) and Alcion Ventures, L.P. (Alcion), in collaboration with Waterfront Toronto, have announced WPP will be the anchor tenant at the Waterfront Innovation Centre, a cutting-edge 400,000 square foot plus commercial office development that will bring more than 2,000 employees to Toronto’s waterfront.

The Waterfront Innovation Centre will begin construction this Summer. Image via Menkes Developments / CNW Newswire
The Waterfront Innovation Centre will begin construction this Summer. Image via Menkes Developments / CNW Newswire

A key part of the vision for the Waterfront Innovation Centre, located in East Bayfront, adjacent to Canada’s Sugar Beach, was to attract a lead tenant that exemplified innovation and could take advantage of a building that will house the next evolution in workplace design. A global leader in communications services, WPP provides a comprehensive range of services in areas including digital, ecommerce, and public affairs.

Designed by architects Sweeny & Co, the open concept layouts throughout the building will foster collaboration and the exchange of ideas through shared resources and a conference centre. WPP will be leveraging one of the world’s top ten, ultra-high-speed broadband community networks.

“The workplace has really evolved to become a place that inspires and connects employees. With this in mind, companies like WPP are rethinking their workplace strategies to evolve and optimize efficiency, collaboration and creativity,” said Peter Menkes, President, Commercial /Industrial at Menkes. “We’re confident that this complex will offer a cutting-edge, collaborative work environment for WPP to meet the company’s growing, ever-changing needs, while supporting them with state-of-the-art technology infrastructure.”

WPP plans to occupy approximately 260,000 square feet in the Waterfront Innovation Centre which will enable it to consolidate 19 downtown locations under one roof. The company, which includes leading digital brands, joins the emerging innovation cluster on Toronto’s eastern waterfront reinventing how companies are creating workspaces that allow their employees to innovate and excel while enjoying a beachfront office experience.

“The Toronto co-location allows proximity for all the Group’s people in a building that will be state of the art in terms of technology infrastructure,” said Mark Read, Chief Operating Officer of WPP. “It will make it easier for our people to work together and give clients what they want: agile, integrated solutions, world-class creativity and technology and great work.”

With construction of the Waterfront Innovation Centre due to begin in summer 2018, Menkes continues to source high-quality tenants for approximately 140,000 square feet of remaining office space and over 30,000 square feet of unique beachfront retail space.

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